What is Digital Consultancy ?
Digital consultancy is an activity that really helps in connecting business strategy to implementation across different digital fields. Meaning that when you think about web projects, something that happens in the digital space, it usually involves a wide set of activities. This could be web development, design, marketing, branding, strategy, monetization, memberships and a bunch of other things that happen on an ongoing basis.
Most businesses, especially those that are not large corporations with thousands of people, they always have missing pieces of the puzzle. They may have departments dealing with development, with design, with marketing but often times, there are small departments where they can’t really figure out what is the right link and what’s the right symbiosis in order to make it work.
Difference between Digital Consultant and Agency
The biggest difference between a digital consultant and an agency is the strategy. While there are many similarities between a digital consultant and an agency, the main difference is that strategy and strategic recommendations are traditionally attributed to a digital consultant while the implementation of the recommendation belongs to the agency.
As marketing silos merge and the full sales funnel experience becomes the focus of marketing, so too are agencies starting to offer consulting services and vice versa.
Another important distinction is that a digital consultant works within client’s framework while an agency is given “agency” to act on the behalf of their clients to execute project plans. If you are uncomfortable giving another company agency to act on your behalf, it’s better to opt for a consultant who immerses herself in your business and works with your contracted employees.
Both a digital consultant and an agency can have small to large teams, but in a consulting firm, everyone works together towards one goal. In an agency, every specialist is tasked to complete a portion of the project without necessarily being aware of the bigger picture. There’s a common misconception that a digital consultant always works alone or independently. But this isn’t true at all – consulting firms come in all shapes and sizes. Some digital consultants work alone while others require big teams to complete a project.
We drive digital transformation and build businesses by bringing together the features and capabilities needed to help organizations grow and thrive in the digital and modern age. We help our clients harness the power of data and artificial intelligence, modernize core technology and capitalize on new technology, optimize and automate operations, fuel digital growth, create stunning digital experiences, and build digital talent and culture.
